Our logo draws upon a fundamental oral history from the Northwest coast in which Raven
brings light to the world. Raven is a cultural hero who brings about the earth as we know it
through a series of events, tricks and accidents that have come to be called "Raven traveling"
stories. This legend tells of the time a long, long, time ago, when human beings first occupied
the earth and it was dark, completely without light. At this time, Raven was white. All of the
supernatural beings asked Raven to obtain the light for the earth, which a Chief kept in a fine,
old growth cedar bentwood box. Raven transformed himself into a grandchild born into the
Chief's family. He quickly grew as a child and eventually cajoled the light from his grandfather.
When he secured the light he took it and flew through the smoke hole in the longhouse, and
in doing so became black. We chose the white raven logo because it represents Raven in his
purest form, sacrificing to bring light to the world for the betterment of all of humanity.

IMAGE OF WHITE RAVEN | MAVIS MARK, HAIDA GWAII, BRITISH COLUMBIA CANADA